About Us - AquaSwitch

It All Started with AquaSwitch

AquaSwitch was established in March 2020, during the first national COVID-19 lockdown.

Our founders launched aquaswitch.co.uk to explain and promote the opportunities presented by the deregulation of the water market.

Most businesses in the UK have never switched water suppliers and, as a result, pay unnecessarily high water rates. Understandably, small business owners do not spend much time worrying about how the water industry works. We founded AquaSwitch to provide transparency and to connect them with the cheapest tariffs.

We have helped thousands of companies do just that, and we are now the leading business water comparison website.

In the years since then, we have expanded our offerings to include a range of business essentials.

Our Business Model

Our business model is quite straightforward – we work tirelessly to provide the best advice for businesses, helping them navigate the complexities of utilities, telecommunications, and waste management.

Business owners find it difficult to find reliable advice because:

Suppliers frequently use industry jargon to enhance the appeal of their services, obscuring crucial details for business owners.
Teams of ‘marketing experts’ are employed across the industry to generate website content despite their limited understanding of the subject matter.
Comparison websites often rely heavily on advertising, avoiding the hard work of actually providing customers with useful information.

We ensure transparency for business owners by presenting all the necessary information in the simplest way possible. This approach enables them to easily navigate these industries and find the best services and the most competitive prices.

Fortunately for us, Google, Perplexity, and Bing are increasingly using AI to identify the most reliable sources of advice.

The search engines reward our team’s hard work by promoting our websites to UK business owners. That’s how our small team can compete in this vast industry.

We partner with trusted commercial brokers to offer a fair comparison service across our all our products. Our partners pay us a small fee for the leads we generate.

Our Team

Meet our small team dedicated to building the best business comparison websites.

Ben - Managing Director

Ben has a degree in Physics from Imperial College and is an ICAEW qualified accountant. He has ten years of experience working in finance for high-growth tech companies. Ben was most recently at Cazoo, where he joined as one of the first employees helping to transform the start-up from just an idea on paper into an NYSE-listed tech unicorn.

Ben’s LinkedIn Profile

Louise - Commercial Director

Louise is a specialist in process improvement & strategy. Louise built the customer retention team at Black Sheep from a small group to over 40+ employees. Her focus was to improve customer experience by identifying changes and implementing strategy, processes, and system improvements. Louise previously worked for Bupa International.

Louise’s Linkedin Profile

Tom - Digital Director

Tom is a digital marketing specialist with over eight years of experience. Tom previously worked for Exodus Travels and Huble building and developing the CRM and digital strategy. Tom was most recently working at KeepCup, revolutionising their digital strategies, from the research stage to the final implementation.

Tom’s LinkedIn Profile

Christian - Content Manager

Christian is a tri-lingual Earth Scientist with a Master’s degree and extensive industry experience. His deep understanding of the complex relationships between utilities, technology, and people makes him a key contributor to our content. Christian provides both practical guidance and insightful critique, enhancing the value and relevance of our information.

Christian’s LinkedIn Profile

The AquaSwitch Group of Business Comparison Websites

Building on the successful roadmap of building our business water comparison website, AquaSwitch, we are expanding our portfolio to include three other essential business services.

Commercial Waste Quotes

Commercial Waste Quotes assist small business owners in understanding commercial waste regulations and their responsibilities. We connect businesses with vetted top commercial waste services in their local area, offering more affordable and environmentally friendly waste management solutions.

Business Broadband Hub

As broadband technology rapidly evolves, we guide businesses through the rapidly growing array of connectivity options, which now include full fibre, 5G, and even satellite internet. By helping businesses select the right broadband services, they can achieve ultra-fast internet speeds and significantly improve their operational efficiency.

Business Energy Deals

Since the 2022 energy crisis, thousands of businesses have faced unprecedented increases in electricity and gas costs, making it more critical than ever to navigate this complex industry effectively. In response, we launched our dedicated business energy comparison website, providing objective and actionable advice.